I love to cook and often use recipe apps but find that functionality and recipes are very western oriented. Equipment, techniques and ingredients are all catered for British or US audiences. They also rarely or never include recipes from around the world, or their versions are westernised. I have been thinking of making an app that focuses on this segment of the market and have started to put together smartphone and tablet ideas. This post will be about my early UX but subsequent posts will be about the UI design.
The app needs to serve recipes to the user based on location, diet type, speed and difficulty and aims to educate about world food. The usability of the app aims to take the best features from top recipe apps and merge them into a much more fluid experience. One aspect that I have yet to find in a recipe app is a more personalised onboarding process that asks the user if they have a special diet or there are ingredients (like pork) that the user doesn’t want to use.
Users will be encouraged to engage with the app in the form of reviews, comments, likes and uploaded images to win recipe books and invites to exclusive cooking events.
As this is early work I decided to start with the recipe page of the app and work my way out. I looked at the current crop of top recipe apps, using One Note I brought in screen shots of the recipe page and annotated my thoughts. A lot of apps have some nice ideas but none of them have quite nailed the actual cooking experience. I wanted to not only create flows for the recipe page structure but also the actual real life flow of cooking a dish. Thinking about this user behaviour has aided me in creating a recipe page that flows with the actual cook in mind.
This project is ongoing and I am currently working on the search functionality and how that can be enhanced above the current app experience. I shall update this page as I add features and functionality.
ClientPersonal ProjectServicesUX Design - using SketchYear2017