Radio Times wanted to claim a space in the iPad app world but with a glut of TV listings offerings on the App store they needed to do something different.
After user research identified that with the vast amount of channels to choose from, viewers wanted to be advised what to watch. The team decided to augment the listings functionality with daily ‘top 10s’ of different categories giving the user an ‘at a glance’ set of shows they could watch and set alerts for.
I was asked how we could display these ‘top 10’ lists and set to work to create a more intuitive, interesting and playful solution. I wanted to create something that allowed users to find a category that they were interested in but also take part in some form of ‘lucky dip’ and soon hit upon the concept of a spinning wheel of fortune.
My first ideas were a little advanced for the audience and as we developed the concept further it became simpler and simpler until the right hand side wheel displayed the category text only. However, when it was rolled 😉 out to the finished app the reviews were fabulous with people expressing delight at coming in from work, opening the app and spinning the wheel to find something to watch that night.
ClientImmediate MediaServicesConcepting - using pen and paper, Adobe FireworksYear2013Linkwww.radiotimes.com